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How to Attract the Right Freelancer to Hire

Are you having trouble finding the right freelancer to hire

Don’t have the time to go through the process of screening hundreds of applicants? 

Our internal research shows that job interviews last between 45 minutes to one hour. 

But that’s not even the worst part. Imagine screening, interviewing and training only to hire a freelancer with poor work ethics and mediocre skills. 

It’s time to put a stop on that, don’t you think? After all, the average cost per hire is a staggering US$4,129.

Astute business owners understand that employing freelancers with quality talent is key to a successful business. 

And so the question now is, how do you find & hire freelancers and screen real talent from the not?

Create a Snappy Headline

An employee with high-potential knows how to spot an equally good job post, and that’s why you need to exert effort curating yours, starting with the headline. 

Here are a couple of examples. 

Sample 1: Hiring Now, Experienced Copywriter, Competitive Pay 

At first glance, some of you might think there’s nothing wrong with this. However, it is not enough to stand out from hundreds of job posts published everyday. It’s way too generic and most likely, your competitors are using this same format to hire freelancers online.

Give your headline an extra punch and turn it into something like this.  

Sample 2: Immediate Hiring Copywriter – Get Paid on Time, Flexible Schedule, No Graveyard Shift 

The secret here is to understand your market and know what appeals to them. In our experience, when we hire expert Filipino freelancers, a job post offering flexibility and stability gets many interested. 

But remember, your headline shouldn’t be a clickbait. There’s a fine line between creativity and reality.

find the right freelancer to hire by highlighting the job role and responsibilities

Specify the Job Role

Avoid having general descriptions for your job posts. To instantly filter the right freelancer to hire, be specific and descriptive of their roles. Let’s say you want to hire a freelancer for email marketing. Some of the details you should include are the following: 

  • Knowledgeable in graphic design applications (Photoshop and Canva) 
  • Skilled in email marketing platforms like Mailchimp and CampaignMonitor
  • Understands tags, automation sequences, and A/B split testing 
  • Scope of work includes database management and email design, formatting, and scheduling
  • At least 2 years of experience 
  • Number of hours per week
  • Internet speed and gadget specifications 
  • Type of clients you work with (add your company website for an overview of what you do)

If you want to
hire a freelancer with special technical skills, certifications and other qualifications, add those as well in your job description.

Highlight Employee Benefits

“WIIFM” or “What’s In It For Me?” 

Sure, you can share how fast-growing your company is, or how many clients you are servicing right now.

But applicants are more interested in what they can get from being a part of your team, aka the benefits. 

As we’ve mentioned, you can summarise some of these in your headline. However, you need to put in more detail in your job post. Be specific and indicate what your company offers. 

  • Incentives
  • Health insurance
  • Bonuses
  • Paid holidays
  • Christmas breaks
  • Company trips

These benefits are already your leverage because, let’s face it, only a few employers go the extra mile in their
search for freelancer experts.  

But wait. It doesn’t stop here. 

With a compelling headline and impressive job post, expect to still receive several applicants. Here’s how you can further narrow down the choices.

We Don’t Believe in Trick Tests

We believe that the best way to find great talent is to give candidates a chance to show off their expertise in a real-world setting. 

Instead of “trick” tests, use skill-based tests that are directly related to the job opening you have posted. For instance, if you are hiring a freelance web developer, ask them to send a video of how they update a WordPress page. For freelance graphic designers, an additional requirement can be to send some samples or previous works to gauge if they are in line with your business’ brand.

This way, you can be sure that the freelancer you hire will have the knowledge and experience you need to get the job done right.

Trust us, you can slash the number of applicants to half and get to hire top freelancers if you do this.

Evaluate Their Cover Letter

The cover says a lot about your applicants, and it’s easy to determine if the skill set matches your requirements. Check the small details like the format, tone, and grammar as these things can tell you the effort put into crafting their application. If it looks tailored-fit to your requirements, chances are, you will find the right freelancer to hire who is eager and highly-interested to work for you.

use the right platform to directly hire Filipino freelancers

Use the Right Platform to Directly Hire Filipino Freelancers

Lastly, don’t forget to use the best website to hire freelancers like WOWFreelancer where you can immediately interact with your applicants. Hire them directly instead of going through an agency. In our experience, most agencies take an unreasonable percentage cut from the employee salary, leaving them unhappy with their finances and thus resulting in a high attrition rate.

Final Words

It’s always cheaper to get the right freelancer to hire the first time.

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